Ditch the ‘Shoulds’—Build an Interiors Business That Feels Like Home
Breaking Free from the 'Shoulds'
What if I told you there’s no right way to build your interiors business? Success isn’t about following a formula—it’s about designing a business that feels aligned with YOU.
Too many designers feel they have to follow industry ‘rules’ like:
Offering full-service design to make money
Working only with high-end clients
Showing up on every social platform, every day
But what I see instead? Burnout. Imposter syndrome. Resentment of their work. Exhaustion from trying to keep up. A business that just doesn’t feel good.
Redefining Success
Imagine a business that moves with your season of life and goals. Success looks different for everyone—whether that’s a magazine feature, financial freedom, or working just two days a week.
Take a moment and ask yourself:
What does my dream workday look like?
Who do I truly want to help?
What offers excite me—and which ones feel draining?
Real Stories of Aligned Businesses
Here’s how I and my clients have created businesses that work for us:
From Overbooked to Balanced: I created an online course to supplement my 1:1 work, selling out both launches and easing my workload.
Making My Home Work for Me: I turned my home into a photo shoot location, earning thousands monthly while figuring out my next steps.
Simplifying & Scaling: A client raised her initial consult fee from $225 to $795—no pushback, still booked out!
A Simple Framework to Align Your Business
Tune In – Get clear on what lights you up. (Check out my niche masterclass!)
Align – Structure your offers & marketing to match your season of life.
Take Inspired Action – Start small, test, and refine.
➡ Join Soul-Led Stylist! We start on Feb 24th for three months of building a business that supports your vision and lifestyle. This beta round is the lowest price it will ever be—next round won’t be until August/September!
✨ “You didn’t start your interiors business to feel trapped. You started it to create beauty, freedom, and impact.” ✨
Take one small step today—journal, revisit your offers, or simply let go of the ‘shoulds.’
And if you need support, I’m here. 💛
Katrina xx
